The actual starting date was 1954. That’s when Tom Preston seriously began preparing for a career in journalism as well as business crisis management.
To help pay for a university degree he needed jobs. This meant scratching out enough dollars every month. And he did, via reporting and writing for the former International News Service plus three daily newspapers [4 cents a word]. He also became an assistant football coach at his former school.
In 1956, with diploma in hand, Tom instantly qualified as Kentucky’s youngest professional newspaper editor . . . but only temporarily. Expected Army duty intervened nine months later.
“Editor” should have joined words such as janitor, ad salesman, circulation helper, photographer, reporter, copy writer, typesetter, page make-up and printing press apprentice. Oh yes, downtown delivery boy.
Military experiences solidified his determination to find synergisms between Heuristic Education and Superior Foreseeability. Time has proven his belief and commitment in finding better ways to prevent or at least lessen harsh effects from habitual antagonizing business setbacks.
These strife-inducing impediments are exactly what our firm, ForeseeNow, a Preston Global Extension, confronts for clients. They include crises, emergencies, controversial public issues, reputation attacks, false rumors, an array of violent events, and many other problems confronting CEOs. Usually, they strike at the worst possible times.
Tom’s initially limited, yet continuous, searching to understand Heuristic Education proved invaluable early in life although more so for future careers comprising multifaceted enterprises. Reading his bio offers additional information about how and why he pursued Heuristic theories.
Ultimately, by incorporating client vulnerability assessments into Foreseeability strategies the worthiness of self-discovery grew impressively.
The Army also cast this young commanding officer into an ever-changing world of terrorism. Shortly he realized how each adventure along with training and mentoring others, could expand his ultimate goal. Tom predicted irregular means for waging war. That was before the use of a word, commonly uttered today: counterterrorism.
After his first release from active duty, our founder started resisting the term, PR. Ironically, that decision came during phase one of what is our firm today. Tom describes early career feelings. They remain steadfast.
“I envisioned doing much more than traditional, so-called public relations, a title I think should be changed to Reputation Management or Reputation Control. ” This firm’s destiny demands specializations far beyond what no other PR agency can offer much less proclaim.
“We’re in the behavioral science field; we must be ever-conscious of not only our reputation but that of each client we serve . Tackling new dangers awaiting an ever-changing corporate, institutional and professional environment means we must lead others through uncharted frontiers.
“Only then will our capabilities stand up against the most powerful forces trying to adversely affect private and public enterprises.”
Perpetual Thinking in Advance
This year another step forward is underway. Restructuring this 53 year-old icon into ForeseeNow will add even more creative methods to prevent or solve increasing numbers of puzzles confronting leaders within the overall business and professional communities.
A majority cause alarm, anxiety and interrupt essential business momentum. But despite countless uncertainties, they can be controlled!
After additional active foreign and domestic reserve obligations, Tom merged community journalism and other business ownerships with private consulting. His ambition: Help enterprises and CEOs threatened by troubling consequences, whether our at-risk patrons come to us from business or personal backgrounds.
In 1968 he created what became Kentucky’s oldest multi-discipline firm. Originally the aforementioned PR agency soon afterwards having its name changed to The Preston Group, Inc., and later, Preston Global. Today, ForeseeNow is the more appropriate title.
Although a move to the astonishingly vibrant Nashville, TN area became necessary for restructuring, administration, and other purposes, FSN remains global as always but with deep sustaining Kentucky roots.