FSN, or ForeseeNow, a Preston Global Extension, is specialty-oriented to serve at-risk businesses operating throughout the U.S. and globally.
Distinguished for ingenious preventive and responsive adroitness in managing crises, emergencies, harsh public issues, violence and communications, FSN is retained by corporations, institutions, professional enterprises and high profile individuals.
Founded in 1968, although first envisaged 16 years prior, the firm began as Thomas L Preston Public Relations. That’s when, for the first two years, its 17-year-old originator walked and hitch-hiked 22 miles each way daily to and from the University of Kentucky.
Money was scarce. Several part-time jobs were needed. Usually, he found work reporting and writing for newspapers as well as the former International News Service — 4 cents a word!
During three football and basketball seasons Tom earned roles as graduate student assistant high school coach where he formerly played.
1956 and BEYOND
With diploma in hand while focusing on an eventual multifaceted career, Mr. Preston — still our CEO — became Kentucky’s youngest professional newspaper editor — briefly. Active Army duty beckoned just nine months later.
Unrealized at that time, a series of somewhat disparate experiences positively impacted the recently commissioned armor officer’s destiny.
One example, decision-making under stressful conditions, gave him empathy with respect to future clients severely burdened by sudden woes, reputational liabilities and emotional stress.
Such exposures taught anxiety-avoidance — memorable lessons when immersed in patrons’ seemingly unsolvable problems.
Keeping one’s adversaries confused and 0ff-balance, emphasized throughout training and found invaluable during precarious times, remains another oft-used product from the military.
Those dynamic periods also gave him initial exposures to “Heuristic Education H-E” — the ancient Greek practice emphasizing self-discovery as the best route to enlightenment.
H-E achieves deeper/broader understanding as well as greater accuracy for predetermining future events or effects from various stimuli. It relates directly to subsequent activities resulting from human behaviors, responses or degrees of interest.
Tom labeled this rare talent “Superior Foreseeability. S-F.”
Seemingly endless studying, testing and evaluating synergisms between H-E and S-F ultimately proved each highly advantageous to clients. H-E and S-E applications are our exclusive techniques.
Tom’s commitment in finding better methods of halting or mitigating harsh effects from antagonizing business setbacks had no finish line.
GROWING PAINS. GOOD ONES!
TLP PR evolved early into The Preston Group, Inc. (Lexington, KY). Satellite offices soon appeared. Ultimately Florida, Indiana, Ohio and Illinois locations were established. A New York connection also resulted with the very prominent mega firm, Manning, Selvage & Lee.
In 1997 Tom gave independence to a portion of TPG, calling it Preston Global; he eventually sold all TPG stock to long-time President, Phil Osborne.
After moving administrative functions to Murfreesboro TN Mr. Preston unveiled reorganizational plans for FSN.
The objective: Greater flexibility in delivering tomorrow’s specialty services today so we can more rapidly address the most unsuspected needs requiring unique skills and expertise.
He believes unfamiliar impediments prompting extraordinary difficulties will overburden C-suite executives. As such, FSN-styled specialists prepared by education, intensive participatory training, vast experience, and who are adaptable will be sought.
Confronting new and different strife-inducing obstacles endangering businesses had to be immediate. Worldwide conditions keep illustrating that reality.
In 2020 Mr. Preston insisted on realigning his firm’s capabilities so they would be available for “change challenges.”
“Society isn’t static,” he insists. “Thinking and acting reactively has been a leadership flaw in too many cases. Maybe our emphasis on making it harder for bad things to happen rather than acting only when they do will eventually inspire others.”
Among FSN’s preventive staples are vulnerability assessments. Each is created exclusively for a client’s situation. In one way vulnerability assessments can be considered our CAT, PET or MRI scans. Wherever we investigate, and in most but not all cases, hidden frailties can be revealed. Improvements come next.
No finer example is violence prevention, whether terrorism, workplace fierceness or random shootings.
Again, we’re ahead of the pack. Our long history of confronting terrorist groups and other violent lawless matters either for prevention or response is well documented. Why is this one of our specialties?
The answer often is elusive even for business leaders.
Briefly, if your enterprise is a scene of violence and the act adversely impacts the safety or general well being of another, then you are at-risk legally, financially and otherwise.
Lawsuits, damaging press, reputational nightmares, business delays, employee morale issues, false rumors, and other distractions enter the complex equation.
Cost can be overwhelming financially as well as emotionally to anyone deemed accountable. Career-defining moments aren’t uncommon! You’ll read this elsewhere.
Our exclusive, proprietary research reveals how vulnerability assessments increase precision when predicting an adversary’s strategies and tactics. It’s one more superb tool created here. V-As benefit patrons needing better internal and external operational security.
A further benefit comes from Tom Preston’s tenure as executive director of the Kentucky Office of Homeland Security. He again became a pathfinder, this time setting up V-A defenses for likely terrorist targets.
SEIZE The DAY? WHY NOT?
ForeseeNow will continue introducing novel strategies, tactics and techniques to thwart or solve puzzles confronting leadership wherever. Prevailing societal trends signal the use of audacity when defending a client under extreme risk.
Extraordinarily bold decisions can be the only alternative to a troubled organization. We’ve used them victoriously, saving business entities from disastrous outcomes. Our commitment to investigate, discover. analyze and identify solutions at the highest efficacy level will not wane.
Two case management factors are particularly relevant. First, rapidity of change — positive and negative — accelerates the pace for excellence as counselor and tactician.
Second, most enigmas cause alarm, anxiety or both. They interrupt productivity, spark gossip, affect morale and reach publics often ignored. A single tragic occurrence and ow it’s managed can determine careers.
Because of these plus related realities, we exist. FSN assumes the emotional load, eliminating incident-connected disruptions and distractions, which would alter executive schedules. Specifically, we bring into such situations extensive exposure to similar cases.
Absence of expert, mature control without bias or emotion frequently guarantees bad outcomes. Bad outcomes equal bad press, reputational peril. We measure and address each.
Placing us on-site to help internal personnel control momentum from whatever unfortunate is occurring against a client is the most efficient, cost-saving step toward success. And that is just part of what we do for C-suite leadership.
From Fortune 100s to elected officials, and from east, west, north and south, we’ve counseled senior execs and worked at their sites evaluating and settling complicated matters jeopardizing patrons like . . .
. . . hospitals, medical centers, global manufacturers, utilities, universities, hotels, private enterprises, tourism interests. threatened dignitaries, architects, engineers and physicians, trade associations, and financial institutions.
Specialization where particular skills are honed as near perfectly as possible is THE criteria for most professional service firms.
Long ago we sensed the necessity for our profession to bring in certifiable safety and security experts who excelled in violence prevention, response, reputation management and communications. Terrorism already had highlighted such needs.
Today, we use aspects of Heuristic Education when speaking to university students as well as members of different public relations groups around the country.
On the Florida Public Relations Association Wall of Fame, Mr. Preston is honored for his visionary message headed: “Is terrorism a PR challenge?”
Forty years ago we began conducting terrorism and counterterrorism seminars for first responders, school officials, associations and corporate security personnel.
Sessions were open to the press. Right after Oklahoma City’s Murrah Federal Building bombing we partnered with the late Jon Hansen, deputy fie chief there. Jon was the “voice” for accurate reports in rescue and recovery.
Counterterrorism demands specialization. We “foresee ” that need becoming more urgent in this decade.
Bad things happen to good people. Some cannot be halted despite best efforts. But the intensity can be reduced; less severe outcomes are possible.
The same rings true about crime. Crime keeps soaring, whether random shootings and bombings, WPV, school incidents, serious threats or other acts against person and property. Sadly, too few are are listening.
Your inquiries about our specializations are welcomed.