FIRM HISTORY

The actual starting date was 1954. That’s when Tom Preston seriously began preparing for a career in journalism as well as business crisis management.

To help pay for a university degree he needed jobs. This meant scratching out enough dollars every month.  And he did, via reporting and writing for the former International News Service plus three daily newspapers [4 cents a word]. He also became an assistant football coach at his former school.

Early Days

In 1956, with diploma in hand, Tom instantly qualified as Kentucky’s youngest professional newspaper editor . . . but only temporarily. Expected Army duty intervened nine months later.

“Editor” should have joined words such as janitor, ad salesman, circulation helper, photographer, reporter, copy writer, typesetter, page make-up and printing press apprentice. Oh yes, downtown delivery boy.

Military experiences solidified his determination to find synergisms between Heuristic Education and Superior Foreseeability.  Time has proven his belief  and commitment in finding better ways to prevent or at least lessen harsh effects from habitual antagonizing business setbacks.

These strife-inducing impediments are exactly what our firm, ForeseeNow, a Preston Global Extension, confronts for clients. They include crises, emergencies, controversial public issues, reputation attacks, false rumors, an array of violent events, and many other problems confronting CEOs. Usually, they strike at the worst possible times.

Tom’s initially limited,  yet continuous, searching to understand Heuristic Education proved invaluable early in life although more so for future careers comprising multifaceted enterprises. Reading his bio offers additional information about how and why he pursued Heuristic theories.

Ultimately, by incorporating client vulnerability assessments into  Foreseeability strategies the worthiness of self-discovery grew impressively.

The Army also cast this young commanding officer into an ever-changing world of terrorism. Shortly he realized how each adventure along with training and mentoring others, could expand his ultimate goal. Tom predicted irregular means for waging war. That was before the use of a word, commonly uttered today: counterterrorism.

After his first release from active duty, our founder started resisting the term, PR. Ironically, that decision came during phase one of what is our firm today.  Tom describes early career feelings. They remain steadfast.

“I envisioned doing much more than traditional, so-called public relations, a title I think should be changed to Reputation Management or Reputation Control. ” This firm’s destiny demands specializations far beyond what no other PR agency can offer much less proclaim.

“We’re in the behavioral science field; we must be ever-conscious of not only our reputation but that of each client we serve . Tackling new dangers awaiting an ever-changing corporate, institutional  and professional environment means we must lead others through uncharted frontiers.

“Only then will our capabilities stand up against the most powerful forces trying to adversely affect private and public enterprises.” 

Perpetual Thinking in Advance

This year another step forward is underway. Restructuring this 53 year-old icon into ForeseeNow will add even more creative methods to prevent or solve increasing numbers of puzzles confronting leaders within the overall business and professional communities.

A majority cause alarm, anxiety and interrupt essential business momentum.  But despite countless uncertainties, they can be controlled!

After additional active foreign and domestic reserve obligations, Tom merged community journalism and other business ownerships with private consulting. His ambition: Help enterprises and CEOs threatened by troubling consequences, whether our at-risk patrons come to us from business or personal backgrounds.

In 1968 he created what became Kentucky’s oldest multi-discipline firm. Originally the aforementioned PR agency soon afterwards having its name changed to The Preston Group, Inc., and later, Preston Global. Today, ForeseeNow is the more appropriate title.

Although a move to the astonishingly vibrant Nashville, TN area became necessary for restructuring, administration, and other purposes, FSN remains global as always but with deep sustaining Kentucky roots.

Co-mingling events — terrorism, workplace assaults and active shootings among other levels of violence — devastatingly struck victims organizations, families, communities and a host of distantly associated entities.

We were ready but most potential victims believed “it can’t and won’t happen to us.” How wrong!

Despite careless naivety rejecting our introducing preventive measures, we progressively escalated team proficiencies. Six attacks between 1983 and 2001 stimulated CEO interest. What were they?

The first was the 1972 Munich Olympic massacre. American athletes were nearby.  Modest concern arose temporarily. Pan-Am 103 in 1998 awoke a good number of frequent fliers. Executives traveling internationally on a regular basis had questions and displayed concern.

A bit more than four years later a bomb-laded vehicle illegally parked inside the basement of New York’s Empire State building drew attention. Five hundred people were hurt. Others wee saved from death because of the vehicle’s location near a large supporting structure. It diffused the blast.

Then came September 11, 2001. No more need saying except those multiple attacks spurred 273 urgent messages. Anxieties prevailed for in-depth information and immediate discussions (to reconsider prior rejections for our services). Of course instant interviews were urged from as nearby as “almost next door” to as far away as Korea.

Fifteen months after, America and the world saw continuing horror when the Murrah Federal Building in Oklahoma City was destroyed with hundred of men, women and children inside.

False Assumptions Frequently Bite Painfully

School and random location shootings are additional examples of the “it-won’t-happen-in-our-town” syndrome still prevailing. However, to the credit of school boards and administrators who have taken substantial steps against armed violence where they accept “in loco parentis” responsibilities , progress is being made!

Such levels of violence decree atypical capabilities, requirements, experiences and understanding when compared to more familiar acts. This is especially true when thinking about historical and current event knowledge.

An iota of exceptions stand alone, but the huge majority of PR firms along with business leadership in the U.S. can not offer the almost-instant skills, qualifications, experiences  which this firm acquired long ago.

Tom Preston’s background, early counterterrorist experiences, plus deep awareness of other hostile movements made this a natural addition to his private consulting and tactical services for CEOs, Boards of Directors and high profile individuals.

Moreover, he with exceptional team members, understood looming dark clouds others ignored. Thus, internal resources were increased.

All this happened while the organization mitigated or whenever necessary, managed a startling range of business setbacks facing leaders nationwide.

In 1997, TPG was sold to its 10-year president, Phil Osborne, who changed the name to Preston-Osborne and finally to Osborne & Associates.  Phil is one of our Consulting Specialists.

Each of the four enterprises gained singular identity plus award-winning fame. A leading professional journal called The Preston Group with its global achievements, “one of the 12 top strategic counseling firms, one of the 10 most innovative and one of the eight hot issue firms in America.”

PR Week proclaimed Tom as “PR’s Cold Warrior,” while an academic text, The Pro Challenge, labeled him as among “The World’s Top Public Relations Professionals.

Several FSN specialties have broadened. Combining Heuristic Education with recent data regarding individual and group behavior is paramount.  Lessons learned further refine our predictive skills. Client value means patron satisfaction. Heuristic Education and Foreseeability is found in our library. 

For any client Mr. Preston isn’t involved with as the key consultant, he reviews regular reports from whoever is. He always is on-call for a second opinion concerning strategies and tactics.  Case dynamics determine which Consulting Specialist (or specialists) should be selected. That decision is based on particular credentials required for desired outcomes.

We invite inquiries relating to any and all of our specializations.