Sixty-three years ago our founder launched what today is ForeseeNow, an extension of his firm, Preston Global. It opened as a one-person, two-client enterprise.
Original designations began as Thomas L. Preston Public Relations, changing to The Preston Group, Inc. and later to Preston Global.
Today’s ever-changing world grows more complex, more challenging for businesses and professions And more unsafe.
ForeseeNow was chosen as a different name for this 21st century of anticipated, often uncomfortable burdens.
But what would those burdens be? And who is most capable to answer, in advance, many of these questions?
Mr. Preston believes his longstanding resolute firm, recently made even more adaptable to encounter yet unknowns, will again guide at-risk clients through severe conditional changes. Upon later review, ForeseeNow will justify its more modern designation.
Doing so further exemplifies our record as an innovative trailblazer constantly preempting the human factor determined to be not in the best interest of our patrons . . . and frequently, the general public!
A bit of explaining.
Indeed, throughout the past 53 years this enterprise has explored and overcome formidable predicaments habitually within uncharted territories that called for new practice modalities.
Every effort was and remains focused on current and future clients desiring problem avoidance.
Crises, emergencies, violence in the workplace and elsewhere, controversial public issues, false rumors, and yes — terrorism — inflict multiple damages. They hastily become repetitive reputational nightmares.
In 1968 Mr. Preston accurately envisioned subsequent world events. One after another resulted from a steady progression of vital discoveries at the enterprises he founded.
Each would elevate his current and future firms’ values to the business community to leaders — CEOs, presidents, VPs, general managers and even high profile individuals in need of FSN services.
Tom’s priority was/is increasing effectiveness when patrons require extraordinary skills and experiences — hence, specialized practices.
His starting point: Merge the ancient Greek philosophy of Heuristic Education into the science and art called Superior Foreseeability.
This novel idea really began during his earliest military days as readers can learn later herein.
As a synergism, the FSN process uncovers deeply hidden answers to complicated questions.
Even when data lacks sufficiency, when calculations are hampered by limited information, conjecture or presumptions become more relevant, accurate and therefore, worthy of trial applications.
Additional information is obtainable in our website library rooms,
ForseeNow continues forging ahead with inventiveness. Heuristic Education in concert with Foreseeability is but one of the firm’s growing inventory of practice applications.
So far, businesses and executives in 42 states, the District of Columbia as well as overseas found this inventory of ideas and techniques invaluable.
We are selected as problem solvers as well as problem preventers.
A foundation of rigor and vigor.
Tom’s career can be traced back to age nine when as a summertime dairy helper, he started understanding the worthiness of hard labor and learning through self-discovery.
He formed a lawn mowing business at 14, and at 15 also unloaded (alone) rail cars jammed with heavy lumber. Lesson learned: Honest work, if physically stressful, gets you in shape for athletic competition!
He also assisted tobacco barn builders, lugging sheets of tin and shingles upon steep roofs. A year later found Tom wielding machetes to give survey crews line-of-sight views in dense wilderness areas. Another lesson learned: Someday you might need a machete in jungle-like areas as a counterterrorist operating solo!
Meanwhile, on weekends, just a few hours after playing varsity football and basketball, jersey numbers 26 and 22 could be found stocking items at a local supermarket.
All this preceded a 1956 University of Kentucky degree, where Tom also gained an Army (armor) commission. At the time he had four, part-time jobs demanding tight schedules, accuracy, and understanding behavioral patterns of people you ‘re involved with.
The jobs? Student-assistant football coach at his former high school, newspaper sports writer, reporter for International News Service, and feature editor then sports editor of UK’s newspaper.
Three days after graduating, he became the youngest professional editor in Kentucky when hired to publish The Carrollton News-Democrat. Nine months later active military duties summoned.
Despite being a “green” 2nd Lt., he was assigned to command a battalion-size unit. Shortly after achieving promotion in rank, another responsibility arose. “Create the first combat-ready chemical, biological and radiological warfare team in the northwest U.S. to combat foreign sabotage.”
More early life lessons self-discovered.
Thus, 1958 entered him into counterterrorism, a term rarely used back then.