PUBLIC ISSUE MANAGEMENT

PUBLIC ISSUE MANAGEMENT

The path to glory is rough and many gloomy hours obscure it.

–– Proverb from Black Hawk, Chief of the Sauk Indian Tribe.

Equally deleterious to crises, emergencies, violence, and many other problems facing leaders is a daunting PUBLIC ISSUE. This especially is true when aimed at showcase business ventures where no ground rules prevail. The ugliness frequently is overwhelming.

Crises occur at decisive moments or periods in time; each ultimately pivoting positively or negatively.

Another approach toward understanding crises comes from dual indicators. 1) Episodes chiefly are unplanned, causing great difficulty or even greater difficulties. 2) They evolve slowly during early stages, while increasing rapidly soon after widespread exposure.

Results are determined by adequacy of control. Consequences may turn undesirable at best, devastating at worst. Adroitness can spot pending crises, invalidate negativism, lessen economic damages, all of which protect brand reputation.

Emergencies happen suddenly. Rarely do they avoid levels of danger, disaster or conflict requiring immediate corrective action.

Many are preventable through early stage alertness – Foreseeability – prompting symptomatic interventions.

Categorizing ranges of emergencies seems endless, giving rise also to first responder skills. Each credentialed person dealing with this subject earned his or her authority through extensive education, experience, continued training, and peer rankings.

First responders are special people — they sacrifice, they’re courageous and they deserve enduring respect.

As elements of contention or disputes, many issues today further confuse observers; they succumb easily to misrepresentation via social media. Ominous movements supported by individuals and groups hidden from the citizenry expand annually.

Responsiveness is only as good as subject research and competence. Reactionary speed and willingness to fight vigorously confirm that public issue arenas are not for the timid. Control requires a plethora of novel, courageous tactics before final settlement. The old days definitely were simpler!