Executive Leadership Reminders
Successful PR requires 7 steps
(Yes, we still believe the term, PR, is outdated).
- Always think how the best interest of both organization and public can be achieved.
- Dedication must be evident at the executive level before flowing throughout the rest of any business or profession.
- A goal is established with defined objectives. Each points toward desired excellence.
- Research + two-way communication open minds.
- Item 4 initiatives require surgical precision, ample thought. Avoid unintended consequences.
- Integrate activities with reasons clearly defined.
- Keep your reputation management plans on a path strictly parallel to your business model.
As a CEO, President, VP or GM
Do you ensure First Responders familiarity with all facilities and people they would rely on or need for information if emergencies occur?
Do you invite command officials to your office, asking them to join you for lunch?
Do you accept the role of part-time tour guide during visits by First Responders? Do you furnish interior diagrams/photos that can help them better understand facility layouts?
Do you offer employees personal/job stress seminars annually? Do you spend at least some time addressing participants attending internal crisis/emergency training classes? And do you pause briefly in hallways, production areas or at cubicles to say “hello” when spotting one unmet? Building goodwill goes on and on.
Media Stir Pots
When events quickly attract intense public attention, a sound bet is later emergence of reporters searching for fresh twists to old stories. A Feb. 25, 2021 NY Times article makes our point.
Nine weeks after the ATT facility explosion In downtown Nashville, TN a Times-related story was published. Most content, old news, not unexpectedly, joined a bit of editorializing typical in this era of substandard journalism.
The arcane item seemingly struggled for anything to blame. Except the bomber.
Here’s a lesson for leaders. Don’t be lulled into dreamland when you think your crisis or emergency or public issue has passed. It hasn’t. Outside luck, the only way one can assure accuracy (until your words are taken out of context) accuracy is by presenting a candid, thorough, no-frills and substantiated accounting before others intervene. If you don’t tell your story guess who will!
PR (err Reputation Management) Wannabees
Acquiring wisdom through self-discovery has no peer. Positive and negative experiences give value to self-discovery.
The nearly 104-year life of Edward L. Bernays Exemplified that fact. SF added to his propensity for foreseeability. This incredible man is indeed, the father of modern day PR.
Investigate Ed’s career! Read his theories despite how long ago they were published. Even back in the very early 1900s Ed knew public relations as then practiced, must constantly reform, yes with a better name to meet future standards expected for what he envisioned as licensed professionals.
No one in his field influenced public opinion equal to the role Bernays created. A nephew of Sigmund Freud he followed his uncle’s research
concerning human behavior as well as methods for analysis and treatment.
Ed sensed unique relationships between Freud’s work and his practice, especially because he knew both were uniquely compatible under the banner of social science. However, Freud, a psychologist, who studied human minds and behaviors, and Bernays, a self-described “engineer of consent,” were applying social science research, theories and counsel at a time of limited doctrinisms.
We owe much gratitude to each individual who not only learned from one another but also led personal activities forward into the 20th century and beyond.
Thanks primarily to his astonishing longevity plus kindness as a mentor, Dr. Jay Rayburn and Tom Preston were friends of Ed Bernays. We’ll draw on first-person accounts at regular intervals the rest of 2021 so visitors at this site can become more acquainted with such a dynamic gentleman.