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Reality Quickly Changes Agendas.
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Rigid Leadership Test?


While learning about another’s business crisis or tragedy did you ever disregard something similar happening at your organization?  

If so, why remain a shock candidate any longer? Why be subjected to negative press reports? Why facilitate lawsuits and risk economic disorder? 

                               In a nutshell, we’ve been around more than a half-century preventing and/or solving such critical problems                                                                           for organizations and high profile leaders throughout the United States and elsewhere. 

Pause momentarily. Envision calamitous results from slowly evolving crises when indicators were missed  — even ignored. 

How about emergencies . . . heartbreaking events? Public issues can affect you injuriously just as do consumer departures from bands. Litigation? This next step forward usually comes abruptly. Only after winning in two courts, law and public opinion, are your chances for redemption well beyond 50-50. 

Tom Preston, Founder & CEO

P.S. This independent ELITE logo is our most recent affirmation of as one of the BEST professional agencies in America. We’re honored to earn such a ranking from PR NEWS, historically the influential judge and jury evaluating the exact services in which we specialize.

In prior commentary PRNEWS said: “Abating economic, competitive, judicial, security, media, and affiliate risks underlines [Preston Global] values, with the agency identifying ‘most likely reasons’ why havoc and failures often escape internal awareness. The agency stresses “foreseeability,” one’s capacity to anticipate future events accurately, and lists consequence alertness and conjectural wisdom products as achievements.”

Our Specializations

Crises & Emergencies

They’re different, complex, subject to false rumors, far-ranging, perplexing, and usually worsen quickly.

Many can be prevented with VAs or vulnerability and risk assessments. Nearly all require longstanding, highly experienced experts with vast familiarities.

Crises and emergencies evolve in dissimilar patterns. VAs often, but not always, reveal in advance the important juxtaposition.

Has a crisis/emergency immune business ever existed? No!

Public Issues

From solidifying reasonable opinions to altering mistaken beliefs, sound reasoning, strong persuasion, deep subject knowledge, and expansive skills that gain attention are essential as a group dynamic.

Overcoming an already over-communicative society is not routine. The major test is whether or not your communications are reaching and persuading target audiences.

PR / Communications

This firm's veteran journalists know the landscape. Award- winners, their backgrounds run the gamut from wire services to newspapers, magazines, TV and radio, digital and social media.

Whether one needs clarity of message, response to hostilities creative communication tools or diligent propaganda FSN provides it.

Think also about instant replies whenever reporters — traditional and social — are on deadlines. We move quickly, professionally and accurately.


Ever-lurking terrorism threatens to destroy Constitutional freedoms. Terrorists incidents are curious with reference to typology, i.e., trend, target, timing, tactics, tradition and tragedy. In 1958 our counterterrorist expertise began!

We also work diligently in helping devise preventive and responsive strategies through vulnerability assessments regarding workplace violence, active shootings, threats, as well as security for high profile individuals.

FSN brings another vital service to our clients: law enforcement and homeland security backgrounds, rare if anywhere in our profession.

Situational Foreseeability & Devotion to Heuristic Education

Another first. The importance of accurate anticipation regarding client adversaries – probable strategies, tactics, use of certain devices, unconscious trends, and techniques — give us edges as battles of wits take full effect. Situational Foreseeability offers patrons vital advantages; they keep opponents off-balance. Much of our good fortune is attributed to applications of Heuristic Education and Foreseeability. (Check both topics in the library.)

Brand Reputation and Rumor Control

It’s another word excessively used, a term harboring multiple definitions — several in conflict with each other.

Branding’s essence is ownership of “consistent preeminent reputation.” Without admired standing one’s status, resiliency and public appeal invite belittling, usually deserved.

This failure can be assuaged, normally “a must” for economic survival. Brands will fall prey to ruthless, costly rumors. Control in is another of our specialties.

We’ve debunked some of the harshest .